{"id":1457,"date":"2020-06-23T07:41:18","date_gmt":"2020-06-23T12:41:18","guid":{"rendered":"http:\/\/dextrose.beswifty.com\/?p=1457"},"modified":"2021-06-14T19:01:30","modified_gmt":"2021-06-14T19:01:30","slug":"understanding-renter-behavior-insights-for-multifamily-marketers","status":"publish","type":"post","link":"https:\/\/www.newhorizonsreigroup.com\/blog\/understanding-renter-behavior-insights-for-multifamily-marketers\/","title":{"rendered":"Understanding Renter Behavior: Insights for Multifamily Marketer"},"content":{"rendered":"

Understanding multifamily renters\u2019 behavior offers great insights into how to make important marketing decisions that help a community stand out.<\/p>\n

By taking a look at the current market, we\u2019ve compiled some insights that drive renter behavior and decision. More specifically, the millennials. With the rise of this generation turning to apartment homes over residential, we like to analyze how their behavior is changing the multifamily industry.<\/p>\n

1. Be Visible Online<\/strong><\/h2>\n

Since location is so important, many prospects search for apartments directly online. Having a heavy presence on Google Maps or the\u00a0plethora of apartment search sites\u00a0helps your apartment\u2019s chances of being found through an online search. Renters that know the area will want to search for apartments directly through a map feature. Multifamily properties can easily update incorrect information on\u00a0Google Business<\/a>. It\u2019s a simple thing that could put you on the map for prospective renters \u2014 quite literally.<\/p>\n

Bottom line:<\/strong>\u00a0If your online presence isn\u2019t strong, you\u2019re likely being missed. If your information isn\u2019t updated or your website link is bad, then prospects won\u2019t give you the time of day. Meet your prospective renters where they already are \u2014\u00a0online.<\/p>\n

2. Make Information Easily Accessible<\/strong><\/h2>\n

Typically when renters visit an apartment website, it has met their criteria for location. And at this point, they\u2019re looking for specifics. Renters need to find their information fast and easy or they\u2019ll lose interest. If the apartment doesn\u2019t have an automated system for pricing and floorplans, millennials will wonder how archaic the rest of their systems may be.\u00a0If I live there, how hard is it going to be for me to pay my rent or make a maintenance request?<\/em><\/p>\n

Bottom line:\u00a0<\/strong>If your pricing and available units are hidden, renters will move on.<\/p>\n

3. Build Brand Identity<\/strong><\/h2>\n

Millennial renters especially consider the\u00a0feel<\/em>\u00a0of the apartment community. As renters are waiting longer to purchase a home, commercial real estate is the space they linger for a good majority of their young professional years. With this being said, renters still crave an experience, a purpose, and a destination in their apartment community. An apartment\u2019s brand identity is crucial to creating this presence.<\/p>\n

Bottom line:<\/strong>\u00a0An apartment lifestyle means quite a lot to millennial renters. They\u2019ll eliminate apartments simply because there is no community feel. Take this highly into account and build a brand that reflects the lifestyle your residents enjoy.<\/p>\n

When it comes to nailing down multifamily marketing tactics, make sure to always keep renter behavior in mind in order to delight their experience!<\/p>\n","protected":false},"excerpt":{"rendered":"

Understanding multifamily renters’ behavior offers great insights into how to make important apartment marketing decisions. We\u2019ve compiled some millennial insights that drive renter behavior and decision.<\/p>\n","protected":false},"author":1,"featured_media":2119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-property-management"],"_links":{"self":[{"href":"https:\/\/www.newhorizonsreigroup.com\/swifty-api\/wp\/v2\/posts\/1457"}],"collection":[{"href":"https:\/\/www.newhorizonsreigroup.com\/swifty-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newhorizonsreigroup.com\/swifty-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newhorizonsreigroup.com\/swifty-api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newhorizonsreigroup.com\/swifty-api\/wp\/v2\/comments?post=1457"}],"version-history":[{"count":0,"href":"https:\/\/www.newhorizonsreigroup.com\/swifty-api\/wp\/v2\/posts\/1457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newhorizonsreigroup.com\/swifty-api\/wp\/v2\/media\/2119"}],"wp:attachment":[{"href":"https:\/\/www.newhorizonsreigroup.com\/swifty-api\/wp\/v2\/media?parent=1457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newhorizonsreigroup.com\/swifty-api\/wp\/v2\/categories?post=1457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newhorizonsreigroup.com\/swifty-api\/wp\/v2\/tags?post=1457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}